Print Marketing Tips

What makes an effective print ad?
In a time when many are pulling their print advertising budgets, it is very important that we take another look before saying "no" to print advertising. Here are three ways to get the most "bang for your buck"

1. Make your ad JUMP OFF THE PAGE
A successful ad grabs attention, drives phone calls and creates awareness of your business. Pull out all the stops. Use a header that gives the customer a reason to call and provide that call to action in a subheader. Use of proper photography, graphics and color combined with the right header can make your ad stand out above the rest!

2. Be sure you target the right demographic
All too often ads are carelessly placed, advertisers may not even realize their ad is not even being seen by their target audience. It is important to research just who your advertising will reach. Almost all print avenues can provide statistics on if and how much of your demographic they are reaching. If they cannot provide this information, you may want to consider spending your money elsewhere.

3. Make your ad memorable
Most people don't pick up a phone or head straight to the internet as soon as they see an advertisement. You need to make sure you leave them with a message and image they won't forget. This can be as simple as a catchy phrase or a perfectly placed graphic!

Binary Fuzion LLC
p :: 813.767.8782
e :: jeremy@binaryfuzion.com